In today’s Web world a Business without a Website is like a person without a face. Gone are the days people search Yellow pages or a telephone directory or even un-noticed posters or hoardings or depend to word of mouth. They do not convey what the business is all about, what they have to offer, no illustrations, no mention of working hours etc..
In fact half or two thirds of people worldwide looking out for services today click on the search engines with relevant topics to find their way and it actually works. Traditional ways of marketing or publicizing are no longer effective than a website which reaches instantaneously into peoples offices or homes or even on the move. Traditional business houses also have moved and changed with times.
The 21st century has changed the information system by leaps and bounds. People ignorant of the changes too have started to learn to use the available services for the fear of losing out or missing the race. Traditional methods of marketing tactics are more mental memory based, with the fast life of today nobody wants to work too much using memory, the internet provides any information within seconds and how many ever times needed.
Advertising or marketing is mainly for our information to reach a larger public, to know about the product and services a company has to offer. With the internet; Companies have become even more competitive and efficient, reason, people are more exposed to information and they can compare before take a decision. Loyalty toward traditional business definitely speaks, but is limited and again not in all spheres. The buzz word today is ‘on-line’.
With our versatility at Meru Studios we follow certain business ethics where our recommendations benefit the Client at large, than doing what we want to benefit.
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