What makes a good business logo
We are confronted with countless logos on a daily basis and mostly unaware of how these icons influence our subconscious mind. A logo actually conveys the brand culture, behavior and values of the owner. Though it takes only a second to tell its story it may have taken a lot of effort and time to create one and can be the most difficult aspect in the branding process.
Good brand Logo’s are the ones which get registered in the subconscious mind even without any effort to remember or recollect them. Over a period they become so iconic that the Logo speaks on its own and needs no story to explain or identify the Company or Product.
A good Logo should be able attract attention of all age groups especially children who are the major ambassadors to carry the message. Again good Logo’s do not call for loud and jarring attention in terms of design or colors they have to be simple and settle in color and texture. Exhibiting the Logo’s with tag lines at all vantage points within the premises or all over the City or via media will create an impact that subconsciously gets registered permanently.
Colors and shapes play an important role. Before even identifying a Logo from very far, a person will guess the Logo by its color and shape. It may be the right guess or wrong too, but the either way the persons guess; the Logo has made its impact. Again for the promotion of a brand Logo there has to be a constant reminder with targets, even if it reaches a point of irritation, this will prove that the target already knows it and needs no reminder.
At Meru Studio our creative heads take all efforts to understand the client and come out with range of innovative logo design to choose from keeping in mind the impact it is meant to create.
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What makes a good business logo
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