Naming a business is like placing a corner stone of a building. Once placed the entire foundation and structure aligns with the original corner stone. If it is off a bit the entire rest of the building is off and the misalignment is more magnified. Naming therefore carries huge importance especially in this digital age where more number of even free lancing entrepreneurs wants a share to the cake.
Having a good Name for the Company will invite more curiosity for people to visit and more over they become easy to remember.
As for naming a design business it is important you to identify your strength or domain you are more strong in. This makes it easier to focus, given the limited sphere. It is also vital to look at your target audience and also make sure the name does not limit itself from future diversification, for example XXX Design Company – would mean that you are limited to only designing, this would be a struggle when there are plans of expanding into other related business in the future.
Cling on to your creativity, though you want it simple to pronounce and be remembered do not ignore the values to create a niche unique name.
It would be worthwhile to look at competitors either for clues or not for similarities. Taking a look at it from all angles would raise several questions and having valid answers for all could create a good name.
Once a few choices have been selected, share it within friends and relative for opinion, again there are inputs for the selection process. Also visualize it as a domain name which is going to market your services and how it is going to translate all aspects of your business as a brand. Having a choice of few names after all considerations, keep them aside and looking at them a day later with a fresh perspective will give more clarity on to choose one.
Our expert and creative thinkers at Meru Studios have a niche for Naming and Branding.
http://www.merustudios.com
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